Consumer Foods & Agribusiness


July 17, 2025

HJR Ag Brief: Trump Coke Announcement

By Heather Jones

Late yesterday, Trump stated on Truth Social (likely in a nod to the MAHA cohort) that Coke agreed to start using cane sugar in ‘Coke in the U.S.’ Later, Coke released a comment stating details…

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June 24, 2025

HJR Ag Brief: Biofuels Update

By Heather Jones

The recent RVO proposal laid out far more bullish targets than we had anticipated, and also put forward potential modifications to RIN values for imported fuels/feedstocks. That, combined with potential changes to 45Z rules, results…

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May 30, 2025

BZ’s Competitive Advantage Accelerates as Logistics Cost Gap Shrinks

By Heather Jones

Brazil’s farmers have long benefited from both the ability to produce 2-3 crops per year and relatively low land conversion costs. Technological improvements have fostered higher yields that have improved its cost profile further (BZ…

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May 28, 2025

Meat Demand Muted, but Pricing Supported by Multiple Cross-Species Supply Challenges

By Heather Jones

Overall domestic consumer demand has been broadly weak, but meat has fared better due to diet changes. Recently, there are even indications meat demand is slowing in response to torrid price gains, as well as…

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March 29, 2025

HJR Ag Brief: How Big Must the RVO Be?

By Heather Jones

Post the ongoing build in global crush capacity (U.S. most pronounced), biofuel policy and crush margins have become inextricably linked. Edible oil demand growth is relatively meager, while global livestock production expansion currently materially lags…

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March 24, 2025

HJR Protein: Beef’s Halcyon Days Forever Gone?

By Heather Jones

Just three years ago, U.S. beef processors generated very robust margins that easily surpassed previous records. Now, the industry is beset by anemic cattle numbers, increased capacity and competitive threats on both the domestic and…

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March 20, 2025

HJR Protein Round-up: S/D Update

By Heather Jones

Our coverage universe never wants for drama, but the recent backdrop has been particularly tumultuous from supply backdrop to export prospects. YTD production has materially lagged expectations, but with the exception of turkey, the production…

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February 18, 2025

Protein Roundup: Bird Flu – Enough is Enough

By Heather Jones

The current domestic H5N1 outbreak could have been termed a crisis last year given the number of birds affected (about 40M table-egg layers alone), but little attention was paid outside industry circles. Following special call-outs…

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January 30, 2025

Potential Tariff Fallout

By Heather Jones

If Trump’s threat to impose sweeping 25% tariffs on imports from Canada and Mexico February 1 comes to fruition, it would potentially be hugely impactful to our coverage and a discussion is justified. It bears…

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January 22, 2025

Protein Roundup: Comprehensive Outlook Update

By Heather Jones

2024 animal protein production was heavily influenced by multiple factors including disease, hurricanes to new feed additives that drove strong weight gains in beef. Early 2025 production has proved far from normal, as well –…

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